Hypothesis validation
A team of domain experts — analysts, marketers, and product managers with deep expertise in your market segment.
- Briefing interview with the Client
- Project roadmap based on the detailed briefing
- Series of intake interviews with management and owners
- Prioritization of primary hypotheses for research
- Assembling a team of domain experts for the project
- Assignment of a project lead
Sprints following Agile, divided into two-week intervals, at the end of each of which the team delivers the sprint results.
- In-depth interviews: CustDev / JTBD
- UX testing
- CJM design
- Market analysis and sizing across segments: TAM, SAM, SOM
- Competitive analysis: competitive landscape matrix
- Sales channel analysis: existing strategies and funnels in the market
